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This premier issue and collector's item is going to be a hit! With Muscle & Fitness being the number one magazine in its genre, this spin-off aims to do what M&F did for men, to teach women about muscle & fitness, and why it is important. This magazine is geared for women and their unique ways of working out, nutrition, etc.
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Joe Weider proclaims in the premier issue of M&F Her's Magazine "I beleive that every body is a beautiful body. That is the promise of this magazine. Lean, of course, does not mean skinny, it means not having excess bodyfat. We are here to help you be fit, healthy, happy and beautiful. Granted, you might not get what you may beleive is the dream body, but you will be as physically fit as your genetics allow. And who does not dream of that? If you are at your best, not only physically but also mentally and emotionally, people will admire you for the effort you put into improving your whole life, including your training and diet. It is always a beautiful thing when you can improve your body to the potential you are genetically programmed for. Please do not be misled by the magazine articles and ads that say you can have a body like those skinny minnies pictured. Some makeover stories are realistic; some are exaggerated. Those highly dramatic before and after pictures are more likely to be deceptive. If something sounds too good to be true, be skeptical. This magazine is dedicated to bring out the best nature has given you and to guiding you with sound, practical advice on health, nutrition, physical fitness and psychology. In the real world, achieving the best you can be stands as a shining example of how beautiful and dedicated you are. |
| EDITORIAL | |
|---|---|
| Founder / Publisher | Joe Weider |
| Group Publisher / Editor in Chief | Tom Deters, DC |
| Sr. VP Editorial Director | Vincent Scalisi |
| Creative Director | Jim Chada |
| Executive Editor | Bill Geiger |
| Managing Editor | Maura Weber |
| Deputy Editor | Carey Rossi Walker |
| Dir Special Projects | Mary Ann Mucica |
| Food & Nutrition Editor | Joe Ellen Krumm |
| Sernior Writer | Jeff O'Connell |
| Staff Writer | Beth Sonnenburg |
| Exercise Editor | Michelle Basta Boubion |
| Features Editor | Michel Berg |
| Senior Copy Editor | Kristina Haar |
| Executive Assistant | Nina Young |
| Production Editor | Daniel Destler |
| Editorial Assistants | Jessica Richardson Devin Alexander |
| Fashion Coordinator | Krystal DeBord |
| Contributing Writers | Kathleen Engel Maureen Meyers Farrar Linda Henry Lara McGlashan Brian Rowley |
| ART | |
|---|---|
| Senior Art Director | Karen Ann Hawley |
| Art Directors | Robin Schiff Chris Hobrecker |
| Photo Editor | Lisa Clark |
| Photo Archivist | David Marsh |
| Photo Assistants | Tiffany Mortensen Cecile Nguyen |
| Creative Coordinator | Janelle Canady |
| Ast Assistant | Lori Judd |
| ADVERTISING | |
|---|---|
| Vice President Group Sales Director | Robert L. Washburn Jr. |
| Eastern Office | |
| Address | One Park Ave, 10th floor New York, New York, 10016 Tel: (213) 545-4800 Fax: (212) 251-0641 |
| East Coast Manager | Chris Scardino |
| Adv Sales System Mgr | Denise Randolph |
| Detroit Office | |
| Address | 30553 East Lincolnshire Birmingham, MI, 48025 Tel: (248) 258-5400 Fax: (248) 258-4812 |
| Dir. Automotive Adv | Fred Bennie |
| Midwestern Office | |
| Address | 444 N. Michigan Ave #400 Chicago, IL 60611 Tel: (312) 396-8000 Fax: (312) 396-1998. |
| Account Manager | Darrin Klapprodt |
| Western Office | |
| Address | 21100 Erwin Street Woodland Hills, California, 91367 Tel: (818) 595-0478 Fax: (818) 716-5626. |
| Account Managers | Laya Clark |
| Consumer Advertising Dir | Shelley Fariello |
| Classified Advertising Mgr | Kathleen Fielder |
| CORPORATE SALES & BUSINESS DEVELOPMENT | |
|---|---|
| Sr. V.P. Corporate Sales | Maryellen Haischcase |
| Midwest Dir Cor Sales | Kelley Vander Forest |
| MARKETING & SALES DEVELOPMENT | |
| Marketing Director | Christine Rannazzisi-Gerstein |
| Public Relations Manager | Louisa Liss |
| Promotion Art Director | Michael W. Gottlieb |
| Research Director | Greg Payne |
| Sr. Event Manager | Pamela Marshall |
| Program Development Mgr | Jenifer Walton |
| Promotions Manager | Tracey L. Grimm |
| WEIDER HEALTH & FITNESS | |
|---|---|
| Chairman of the Board | Joe Weider |
| International Director | Ben Weider |
| President Chief Executive Officer | Eric Weider |
| Vice Chairman | George Lengvari |
| General Counsel | Bernard J. Cartoon |
| WEIDER PUBLICATIONS, INC. | |
|---|---|
| President / Chief Exec Officer | Russell Denson |
| Chief Operating Officer | John Sheehy |
| Corp Creative Consultant | J.C. Suares |
| Dir Human Resources | Mike Sovacool |
| Dir Information Tech | Shawn Kwak |
| VP Facilities / Risk Man | Janet Peteroff |
| VP Consumer Marketing | Bobbi Gutman |
| VP Finance / Treasury | Jill Ause |
| Circulation | |
| VP Dir Retail Marketing | Michael Gillen |
| VP Consumer Marketing | David Foster |
| Director Planning | Valerie Giramberk |
| Director Marketing | Mario Pacifici |
| Business Manager | Bob Parlapiano |
| Director Retail Sales | Richard Glassman |
| Marketing Manager Retail | Karen Cunningham |
| Retail Sales Regional Mgrs | Bev Green Rick Tejan |
| Production | |
| VP Manufacturing | John W. Hartung |
| VP Production | Melissa Moss |
| Production Coordinator | Jana Welch |
| Distribution Manager | Kathleen Conrad |
| Manufacturing Manager | Renee Thompson |
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The premiere issue came to town January 2000, and featured Denise Paglia on the cover. |